I used to be a cynic of Valentine’s Day. A cash grab day of cheesy gifts and mediocre service by overburdened workers. I certainly don’t want to sound ungrateful to past loves that made a romantic day solely for my pleasure. But their sincere efforts always felt contrived, like they were forced into it by guilt.

Now married for several years I’ve had to reevaluate my crotchety old belief system. I’ve come to appreciate the importance of looking for reasons to be romantic with the person I’ll be spending many, many years with.

Valentine’s Day is our once a year reminder that it is extremely important to show our partner a little bit of romance; especially since romance is a much needed balm to rub on a super busy, letting-our-relationship-coast lifestyle.

How to create the best Valentine’s Day
My definition of romance is doing things to make your partner feel special. Luckily, there are many ways you can do this. Giving gifts and fancy dinners is one great way to show your amour. My preferred way is to give the gift of your time, attention and appreciation: it is, after all, the very best foreplay for women.

Don’t know where to start? Think about who you were at the start of your relationship—when everything was sparkly, fun and the sex was amazing. The reason things were so great is you were putting your best foot forward in order to woo your beloved and, therefore, there was a lot of built-in romance. It’s a big reason people look back at that time with such fondness.

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